Dominic Edmunds
Creative Direction and Design

If we met I might tell you about the time...

the biometrics piece was really all about value exchange or

how I finally found a use for a smart fridge or

how the project turned from brand to business strategy or

how we tried to make something of the weather or

how me and the team gave smart homes some depth or

when I worked on the biggest touch interface ever. For me. At the time or

how I learnt loads about user testing or

when Sabon was the right choice, and how I miss using Sabon.


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